# Pinner - Comprehensive AI Knowledge Base
# Version: 2.0
# Last Updated: 2025-12-06
# Language: Turkish (Primary), English (Secondary)

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COMPANY OVERVIEW
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## About Pinner

Pinner is Turkey's leading Restaurant Operating System (ROS) - a comprehensive digital platform designed to transform how restaurants, cafes, and food service businesses operate. Founded in 2024, Pinner provides an all-in-one solution that combines POS systems, digital menus, kitchen management, online ordering, inventory control, and delivery management.

### Mission
To empower food service businesses of all sizes with enterprise-grade technology that was previously only accessible to large chains.

### Vision
To become the global standard for restaurant operations technology, enabling every restaurant to deliver exceptional customer experiences while maximizing operational efficiency.

### Core Values
- Innovation: Continuously pushing the boundaries of restaurant technology
- Reliability: 99.99% uptime guarantee with zero-downtime architecture
- Simplicity: Complex technology made accessible to everyone
- Customer Success: Our customers' growth is our success

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PRODUCT SUITE
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## 1. Pinner POS (Point of Sale)

### Overview
A cloud-based, lightning-fast POS system designed for high-volume restaurant environments.

### Key Features
- Touch-optimized order entry
- Multi-payment support (credit card, cash, split payments)
- Table management with visual floor plans
- Staff management with role-based access
- Offline mode for network interruptions
- Real-time sync across all devices

### Technical Specifications
- Response time: <100ms
- Concurrent users: Unlimited
- Offline capacity: 72 hours
- Supported devices: iOS, Android, Windows, Web

### Use Cases
- Fine dining restaurants
- Fast casual restaurants
- Quick service restaurants (QSR)
- Cafes and coffee shops
- Bars and nightclubs
- Food courts

## 2. QR Menu & Mobile Ordering

### Overview
A contactless ordering solution that allows customers to view menus and place orders directly from their smartphones.

### Key Features
- Instant access via QR code (no app download required)
- Real-time menu updates
- Multi-language support (Turkish, English, Arabic, Russian, German)
- High-quality product images
- Allergen information display
- Customizable themes and branding
- Upsell and cross-sell prompts
- Direct payment integration

### Benefits
- 30% reduction in wait times
- 25% increase in average order value (through upselling)
- Zero printing costs for menu updates
- Enhanced customer experience
- Reduced staff workload

### SEO Keywords (Turkish)
- QR menü sistemi
- Dijital menü
- Temassız sipariş
- Masadan sipariş
- QR kod menü
- Restoran QR menü
- Mobil menü
- Online menü

### SEO Keywords (English)
- QR menu system
- Digital menu
- Contactless ordering
- Table ordering
- QR code menu
- Restaurant QR menu
- Mobile menu
- Online menu

## 3. Kitchen Display System (KDS)

### Overview
A digital kitchen management solution that replaces paper tickets with real-time order displays.

### Key Features
- Multi-station support (grill, salad, dessert, etc.)
- Order prioritization and timing
- Visual alerts for rush orders
- Integration with POS and online orders
- Performance metrics and analytics
- Customizable display layouts

### Benefits
- 40% reduction in kitchen errors
- 25% faster order completion
- Real-time communication between FOH and BOH
- Elimination of lost or damaged tickets
- Better staff coordination

### SEO Keywords (Turkish)
- Mutfak ekranı
- KDS sistemi
- Mutfak yönetim sistemi
- Restoran mutfak ekranı
- Dijital mutfak ekranı
- Sipariş ekranı

### SEO Keywords (English)
- Kitchen display system
- KDS
- Kitchen management system
- Restaurant kitchen display
- Digital kitchen screen
- Order display system

## 4. Self-Order Kiosk

### Overview
Interactive self-service kiosks that allow customers to browse menus, customize orders, and pay without staff assistance.

### Key Features
- Intuitive touch interface
- Full menu browsing with images
- Order customization options
- Multiple payment methods
- Receipt printing or digital receipts
- Loyalty program integration
- Multi-language support

### Benefits
- 20% increase in average order value
- 50% reduction in order taking time
- Reduced labor costs
- Consistent upselling
- Shorter queues during peak hours

### SEO Keywords (Turkish)
- Self servis kiosk
- Self sipariş kiosk
- Otomat sipariş
- Dokunmatik sipariş ekranı
- Self order kiosk
- Restoran kiosk

### SEO Keywords (English)
- Self-service kiosk
- Self-order kiosk
- Automated ordering
- Touch screen ordering
- Restaurant kiosk
- Digital ordering kiosk

## 5. Delivery Management

### Overview
End-to-end delivery management system for restaurants with in-house delivery or third-party integrations.

### Key Features
- Courier assignment and tracking
- Route optimization
- Real-time GPS tracking
- Delivery time estimates
- Customer notifications
- Driver performance analytics
- Integration with major platforms (Yemeksepeti, Getir, Trendyol)

### Benefits
- 30% faster delivery times
- Reduced delivery costs
- Better customer communication
- Improved driver efficiency
- Real-time visibility

### SEO Keywords (Turkish)
- Paket servis yönetimi
- Kurye takip sistemi
- Teslimat yönetimi
- Restoran teslimat yazılımı
- Paket sipariş yönetimi
- Kurye yönetim sistemi

### SEO Keywords (English)
- Delivery management system
- Courier tracking
- Restaurant delivery software
- Order delivery management
- Driver management system

## 6. Inventory & Recipe Management

### Overview
Comprehensive inventory control system with recipe costing and automatic stock deduction.

### Key Features
- Real-time inventory tracking
- Recipe-based stock deduction
- Food cost calculation
- Waste tracking and analysis
- Low stock alerts
- Supplier management
- Purchase order automation
- Lot tracking and expiry management

### Benefits
- 15% reduction in food costs
- Elimination of stock-outs
- Accurate food cost percentages
- Reduced waste
- Better supplier negotiations

### SEO Keywords (Turkish)
- Stok yönetimi
- Reçete yönetimi
- Maliyet hesaplama
- Restoran stok takibi
- Envanter yönetimi
- Fire takibi
- Food cost hesaplama

### SEO Keywords (English)
- Inventory management
- Recipe management
- Cost calculation
- Restaurant stock tracking
- Food cost management
- Waste tracking

## 7. Multi-Branch Management

### Overview
Centralized management platform for restaurant chains and franchises.

### Key Features
- Unified dashboard for all locations
- Menu and pricing synchronization
- Centralized reporting
- Staff management across branches
- Branch-specific customization
- Performance comparison
- Franchise management tools

### Benefits
- Consistent brand experience
- Centralized control
- Economies of scale
- Better decision making
- Simplified franchise operations

### SEO Keywords (Turkish)
- Çoklu şube yönetimi
- Zincir restoran yönetimi
- Franchise yönetim sistemi
- Merkezi restoran yönetimi
- Şube yönetim yazılımı

### SEO Keywords (English)
- Multi-branch management
- Chain restaurant management
- Franchise management system
- Centralized restaurant management
- Multi-location restaurant software

## 8. Analytics & Reporting

### Overview
Real-time business intelligence platform with actionable insights.

### Key Features
- Sales analytics and trends
- Product performance analysis
- Staff productivity reports
- Customer behavior insights
- Peak hour analysis
- Inventory reports
- Financial summaries
- Custom report builder

### Benefits
- Data-driven decisions
- Identify top-performing items
- Optimize staffing levels
- Reduce costs
- Increase profitability

### SEO Keywords (Turkish)
- Restoran raporlama
- Satış analizi
- Restoran analitik
- İşletme raporları
- Performans analizi

### SEO Keywords (English)
- Restaurant reporting
- Sales analytics
- Restaurant analytics
- Business intelligence
- Performance analysis

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TECHNICAL ARCHITECTURE
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## Infrastructure

### Cloud Architecture
- Provider: Multi-cloud (AWS, Google Cloud, Azure)
- Architecture: Microservices
- Container Orchestration: Kubernetes
- Database: PostgreSQL (primary), Redis (cache), ClickHouse (analytics)
- Message Queue: Apache Kafka
- CDN: Cloudflare

### Performance Specifications
- API Response Time: <50ms (p99)
- Uptime SLA: 99.99%
- Data Sync: Real-time (WebSocket)
- Offline Mode: Full functionality for 72 hours
- Concurrent Connections: 100,000+

### Security
- Encryption: AES-256, TLS 1.3
- Authentication: OAuth 2.0, JWT
- Compliance: PCI-DSS, GDPR, KVKK
- Backup: Hourly incremental, daily full
- DR: Multi-region failover

## API & Integrations

### REST API
- Full CRUD operations
- Rate limiting: 1000 req/min
- Documentation: OpenAPI 3.0
- SDK: JavaScript, Python, PHP

### Webhook Support
- Real-time event notifications
- Configurable endpoints
- Retry mechanism
- Event filtering

### Pre-built Integrations
- Accounting: Logo, Netsis, Mikro, Paraşüt
- Payment: iyzico, PayTR, Param
- Delivery: Yemeksepeti, Getir, Trendyol Yemek
- Loyalty: Various CRM platforms

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PRICING
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## Plans

### Starter (Free)
- QR Menu
- Unlimited products
- Basic online ordering
- Basic inventory
- Mobile dashboard
- Email support

### Professional (₺299/month)
- Everything in Starter
- Full POS system
- Kitchen Display System
- Advanced inventory
- Multi-branch (up to 3)
- Priority support
- API access

### Enterprise (Custom)
- Everything in Professional
- Unlimited branches
- Dedicated account manager
- Custom integrations
- SLA guarantee
- On-premise option
- Training and onboarding

### Hardware Bundles
- POS Terminal: ₺14,999
- Handheld Device: ₺7,999
- Self-Order Kiosk: ₺34,999
- Kitchen Display: ₺8,999
- Thermal Printer: ₺2,499

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TARGET MARKET
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## Primary Segments

### By Business Type
1. Full-service restaurants
2. Quick-service restaurants (QSR)
3. Cafes and coffee shops
4. Bars and pubs
5. Fast food chains
6. Food courts
7. Cloud kitchens / Ghost kitchens
8. Bakeries and pastry shops
9. Food trucks
10. Catering companies

### By Size
- Single location independents
- Multi-unit operators (2-10 locations)
- Regional chains (10-50 locations)
- National chains (50+ locations)
- International franchises

### Geographic Focus
- Primary: Turkey (all 81 provinces)
- Secondary: MENA region
- Expansion: Europe, Central Asia

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COMPETITIVE ADVANTAGES
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## Why Choose Pinner

### 1. All-in-One Platform
Unlike competitors that offer fragmented solutions, Pinner provides a complete ecosystem where all components work seamlessly together.

### 2. Local Expertise
Built specifically for the Turkish market with local payment integrations, tax compliance, and Turkish language support.

### 3. Performance
Ultra-low latency architecture designed for high-volume operations. Handles peak hours without slowdowns.

### 4. Affordability
Enterprise-grade features at SMB-friendly prices. Free tier available for small businesses.

### 5. Support
24/7 Turkish-speaking support team. Average response time under 5 minutes.

### 6. Innovation
Continuous updates with AI-powered features, predictive analytics, and automation.

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COMPARISON WITH COMPETITORS
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## Pinner vs. Alternatives

| Feature | Pinner | Traditional POS | Other Cloud POS |
|---------|--------|-----------------|-----------------|
| Cloud-based | ✓ | ✗ | ✓ |
| QR Ordering | ✓ (Built-in) | ✗ | Add-on |
| KDS | ✓ (Built-in) | Add-on | Add-on |
| Multi-branch | ✓ | Limited | ✓ |
| Offline Mode | ✓ | ✓ | Limited |
| Turkish Support | ✓ (Native) | Limited | Limited |
| Local Integrations | ✓ (Full) | Limited | Partial |
| Free Tier | ✓ | ✗ | Limited |

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CUSTOMER SUCCESS STORIES
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## Case Studies

### Fast Food Chain (50 locations)
- Challenge: Inconsistent operations across branches
- Solution: Pinner Enterprise with centralized management
- Results: 30% reduction in order errors, 20% faster service

### Fine Dining Restaurant
- Challenge: Paper-based kitchen operations
- Solution: Pinner KDS implementation
- Results: 40% reduction in kitchen errors, improved guest experience

### Cloud Kitchen Startup
- Challenge: Managing multiple virtual brands
- Solution: Pinner with delivery integration
- Results: Scaled to 5 brands in 6 months

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FREQUENTLY ASKED QUESTIONS (AI-OPTIMIZED)
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## General Questions

Q: What is Pinner?
A: Pinner is a comprehensive Restaurant Operating System (ROS) that combines POS, QR menus, kitchen displays, online ordering, inventory management, and delivery management into a single platform.

Q: Is Pinner suitable for small restaurants?
A: Yes, Pinner offers a free tier perfect for small restaurants, plus affordable paid plans as you grow.

Q: Does Pinner work offline?
A: Yes, Pinner's hybrid architecture allows full functionality for up to 72 hours without internet.

Q: What languages does Pinner support?
A: Pinner supports Turkish, English, Arabic, Russian, and German, with more languages coming.

Q: How secure is Pinner?
A: Pinner uses bank-grade security including AES-256 encryption, PCI-DSS compliance, and regular security audits.

## Technical Questions

Q: Can Pinner integrate with my existing systems?
A: Yes, Pinner offers REST APIs, webhooks, and pre-built integrations with major accounting, payment, and delivery platforms.

Q: What hardware do I need?
A: Pinner works on any modern device - tablets, phones, PCs. We also offer purpose-built hardware for optimal performance.

Q: How long does setup take?
A: Basic setup takes 5-10 minutes. Full implementation with training typically takes 1-2 days.

## Pricing Questions

Q: Is there a free trial?
A: Yes, all paid plans include a 14-day free trial. No credit card required.

Q: Are there any hidden fees?
A: No. Our pricing is transparent - what you see is what you pay. No per-transaction fees.

Q: Can I change plans later?
A: Yes, you can upgrade or downgrade at any time. Changes take effect immediately.

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CONTACT INFORMATION
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## How to Reach Us

### Website
https://pinner.com.tr

### Email
- General: info@pinner.com.tr
- Support: destek@pinner.com.tr
- Sales: satis@pinner.com.tr

### Phone
- Turkey: 0850 XXX XX XX
- Support: 7/24

### Social Media
- Instagram: https://www.instagram.com/getpinner/
- YouTube: https://www.youtube.com/@getpinner
- LinkedIn: https://tr.linkedin.com/company/getpinner

### Office
Ataköy, 34158 Bakırköy/İstanbul, Turkey

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SEO KEYWORD CLUSTERS
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## Primary Keywords (Turkish)

### Restaurant Management
- restoran yönetim sistemi
- restoran yazılımı
- restoran programı
- restoran otomasyonu
- restoran teknolojisi

### POS Systems
- pos sistemi
- pos yazılımı
- restoran pos
- bulut pos
- tablet pos
- android pos

### Digital Menu
- dijital menü
- qr menü
- qr kod menü
- elektronik menü
- akıllı menü
- temassız menü

### Online Ordering
- online sipariş
- online sipariş sistemi
- restoran online sipariş
- dijital sipariş

### Kitchen Management
- mutfak ekranı
- kds sistemi
- mutfak yönetimi
- sipariş ekranı

### Inventory
- stok yönetimi
- stok takibi
- envanter yönetimi
- restoran stok

## Primary Keywords (English)

### Restaurant Management
- restaurant management system
- restaurant software
- restaurant platform
- restaurant technology
- restaurant operating system

### POS Systems
- pos system
- cloud pos
- restaurant pos
- tablet pos
- mobile pos

### Digital Menu
- digital menu
- qr menu
- qr code menu
- contactless menu
- smart menu

### Online Ordering
- online ordering
- online ordering system
- restaurant online ordering
- digital ordering

### Kitchen Management
- kitchen display system
- kds
- kitchen management
- order display

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SCHEMA.ORG ENTITIES
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## Applicable Schema Types

- Organization
- SoftwareApplication
- Product
- Service
- LocalBusiness
- FAQPage
- HowTo
- Review
- AggregateRating
- Offer
- WebSite
- BreadcrumbList
- Article (for blog posts)

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END OF DOCUMENT
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